Teams of elites become alchemists, experimenting with exotic extracts to create a blend that captures the essence of their target market. Teams discuss and define their target market's mood, tastes,...
Teams of elites become alchemists, experimenting with exotic extracts to create a blend that captures the essence of their target market. Teams discuss and define their target market's mood, tastes, and characteristics. Teams learn basic perfumery techniques; teams mix base, middle and top notes to create a ready-to-wear perfume. They then accompanied their perfume with a powerful and persuasive marketing campaign that they presented to the group.
LEARNING OUTCOMES
The customer is at the heart of Essence of Excellence. Teams must understand the emotions and dynamics of the target market to capture its essence with a distinct scent and innovative branding. In this process, the participants' perceptions are explored and compared with the perceptions of others, emphasizing that each of us operates from a unique and valid model. This awareness brings understanding, bridges cultural gaps, and builds relationships within each group. It also gives a better understanding of the customer and their perception.
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