In this interactive business simulation, each team represents a division of a global smoothie company facing logistical challenges, managing international deliveries, and planning under tight deadlines. Over the course of five game days, teams design and plan a smoothie range, source all the necessary ingredients, and then blend and taste their smoothies. Afterwards, they develop a marketing campaign and strategy to sell their product. Finally, the teams present their marketing campaigns to the group, and a winning team is announced.
LEARNING OUTCOMES
This fast-paced and engaging interactive business game tests networking and communication skills while offering plenty of fun. Teams must collaborate, maintaining a "common goal" approach to manage the project. They need to ensure that every division has the correct ingredients by the end of the activity, making sure their smoothies match their marketing claims. Additionally, teams must resolve complex distribution issues and demonstrate how they can collectively reduce their carbon footprint.
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